"I don't think that it is a coincidence that we are having a banner year and we are working with you." - Tom Kirkpatrick, Director of Marketing & Communications, Fulton Theatre
When we were asked to collaborate with the fine folks at the Fulton Theatre 2 years ago we were not only excited about the prospect of being able to delve into producing some true "Commercial Art", but we were also challenged by the task of selling not just one show, but the promise of an entire seven show season of live theatre before the first curtain even opened.
This was to meet the Fulton's primary goal of selling full season subscriptions followed by a secondary goal of single ticket sales and package ticket plans. Ultimately, to convert a single ticket theatregoer into a season subscriber would be hitting the jackpot.
The results with the 2006-2007 materials were more than we could possibly dream of producing for our client. There is no better marketing relationship than one that allows us the freedom to apply our expertise and create materials that garner the level of excitement that comes from the anticipation of something new and then to have the "product" deliver. The season achieved one record breaker after another from the opening of Grease to the production of Oliver!, which set the record for highest grossing show in Fulton Theatre history to the mid-winter wonderment of Agatha Christie's Mousetrap, which achieved highest grossing straight play in the Theatre's history.
Well, that allowed us the honor to be invited to create the 2007-2008 materials and the winning streak continued. The Fulton was the only theatre to have the rights to a professional production of West Side Story in the U.S. for the 50th anniversary of its Broadway opening. The anticipation was running high and all the stars aligned for a sold out run. With the addition of the artistry and talents of the Lancaster Symphony Orchestra, the production was complete. The fall season continued with Sherlock Holmes - The Final Adventure, which achieved a sales goal of the second highest straight play in Fulton Theatre history. The holiday season brought Fiddler on the Roof, sold out crowds, and a front page story in the New York Times Escapes section. The season continues on with unbelievable success.
We are now starting to craft the 2008-2009 season and we look forward to creating another successful series of original pieces that capture all of the imagination that the live theatre experience delivers at the Fulton.
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