"Great Job. . . Very Classy. You are a pleasure to work with."
- Mark A. Solomon, International Golf Marketing
A rake is a rake is a rake. . right? Not when you have put your heart and soul into developing a sand trap rake that is defined by the surface it leaves behind. That was the whole premise behind the launch of the BunkerBoss sand trap rake. When International Golf Marketing, located in southern Florida, was finally ready to introduce this patented product to the golf course and private golf club community, they knew they needed a unique selling point-of-view and upscale graphic design in their marketing materials so that right out of the box they would be considered in the top three in their vertical market. After all, the rake is an essential tool to any game of golf. The challenge was to market and position it in such a way that benefits the clubs (price point), the players (superior performance) and International Golf Marketing (development of unique co-marketing programs). Orbit Creative exceeded client expectations by delivering an integrated package of materials on time and on budget. Custom designed web site, sell sheets, magazine advertising, logo design, PowerPoint presentations for trade shows and sponsorship opportunities have allowed the BunkerBoss product to define its own opportunities.
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