If you believe in your business, wouldn't it be better to start a conversation with a potential client/customer, rather than pitch a pitch? It just seems more natural and more interesting. Developing the "30-second elevator pitch" is a great internal exercise that allows you to sum up what makes your business different, but most people cannot describe what they do in 30 seconds, resulting in an awkward attempt at introduction that does not come across as sincere.
These competitve markets demand methodologies that give customers the motivation to make a choice, not just information, and there is nothing better than a conversation to build up a relationship and encourage people to choose you.
When you become the engager of the conversation, people will naturally gravitate towards you and the next thing you know. . BOOM. . you become the LISTENER and before you know it you will know more about what they do, what makes them special and what they need. Your goal has been achieved and your "sell" becomes that much easier because you have naturally found a fit with your product or service offerings that you can extend into another conversation, bringing the business relationship to the next level.
At Orbit Creative, we believe in collaboration and dialogue, which is why we start each client relationship with our Brand Survey tool. This is an in-depth, relevant series of conversational questions that allow us to get to know a potential client better. We commence each project this way and it has proven to provide us with the basis to develop a road map that guides us to a successful journey on any project - large or small.
It's purpose is two-fold: (1) It helps the client engage in some serious self-analysis about where they've been, where they are, and why they are asking us to help them in the future. (2) It helps us to know the client's wants and needs, sets benchmarks and defines the budgetary and timeline goals for the entire project.
The last thing we want is to get to the end of the marketing plan puzzle and find out there's a piece missing, so we encourage each client, who contacts us to work on a project, to participate in this process. It's amazing how much you actually find out about your own business that you never knew!
We know you take your business very seriously. . and we do, too. . which is why we encourage conversations!
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