As we "gear up" for ringing in the new year later tonight, human nature guides us to not only reflect on our past but to look forward, with optimism, towards our future. Sure, 2008 was one heck of a test of our mettle! But, listening to NPR this morning I was given this little tid bit of information: Today marks the anniversary of Thomas Edison's "invention" of the lightbulb in 1879. Well, actually, Edison did not invent the lightbulb, itself. There were many men tinkering with that idea, starting around 1809. But, what Edison did that the others could not was to invent a thermal regulator that made the light sustain itself for longer periods of time. He went on to invent and patent even more unique and life-changing tools in the areas of electricity, printing, telegraphs, photographic film for moving picture machines, screen projection, voting machines -- just to name a few.
That is why we think Thomas Edison is so important in our orbit of creativity. Not just for his inventions, but for his curiosity, inspiration and his drive to constantly strive to be better, invent better and improve upon ideas and inventions that may have been started by others. That is the process of creativity.
When it comes to your BRAND -- what you say, how you say it and how you present the brand image should inspire curiosity and drive clients to ask. . What can you do for me? We work with clients to invent, and reinvent - on budgets small and large - so that they can convey their inspiration for being the best in their area of expertise.
As Thomas Edison says: "My main purpose in life is to make enough money to create even more inventions. . ." So, as we ring in the new year and look forward to 2009, take a moment and visit one of the most interesting sites on the web - How Edison Are You? You will be inspired. .
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