ORBIT CREATIVE advertising branding design

What Has Orbit Creative Been Up To?

2011-04-26T11:35:00.000-07:00

We've created this slide show for you to preview a sampling of our branding and design work. By clicking on the screen shot, you can view an enlarged version of the slides with brief overviews of what we have accomplished for each client.

Our Orbit Creative blog is the way we share the brand stories we create for our clients. Visit us again soon!

Orbit Creative Helps Wire By Design Showcase Their Portfolio

2011-04-15T09:03:00.000-07:00

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Self Publishing with YUDU

Signature Books Venture Into the Real Estate Marketplace

2011-02-16T10:03:00.000-08:00

The Signature Venue Books by Orbit Creative have been such a success (as is always the case when you have great, relevant
co-branding initiatives that are beautifully designed and affordable to those that participate!) that we started thinking of another "venue" marketplace that these would be spectacular in. . . the real estate market! Every person that makes that emotional decision about where their next "venue" aka "home" should be aspires for the most beautiful place to spend their life. This is the perfect story for a Signature Book.

And. . what a great place to co-brand. . service professionals that are involved in all aspects of "home" being featured in a very targeted and affordable piece that the real estate agents hand deliver to their clientele. Everyone wins with this marketing tool!

We'll keep you posted as we are working with a very large "name" real estate agency as we speak to produce one just for them.

Venue and Vendors Participate in Signature Venue Book Co-Marketing Initiative

2010-12-03T11:12:00.000-08:00

"I just received the book and it looks fabulous. I am very impressed."
- Sam Slaymaker, Rock Ford Plantation

"I was very impressed with the book and think it is a worthwhile investment. This is so much better than having my name just listed on a piece of paper. I want to advertise in the next book you do." - All Things Beautiful, Florist

You are the general manager, special events coordinator, or the marketing and sales coordinator of your beautiful venue. You specialize in weddings and special events. You're so busy every day of the week, and on top of that you're on a tight marketing budget. You would love to have that one beautiful marketing "showpiece" to attract brides-to-be you meet at shows, to distribute when you book a tour, or to post on your web site. You want to create a story that will speak to the bride's fairy tale so that they can envision their "happily ever after". On top of that, your preferred professionals deserve a better marketing opportunity to showcase their unique talents, rather than just being a name on a sheet of paper.

What do you do? Let Orbit Creative design a Signature Venue Book for you. Our process is very defined and leaves you "free" to run your business. Our signature designs are beautiful. Our attention to detail is set to a high standard, and our final print product is quality cover-to-cover, as is our web brochure for you to upload to your site, complete with a signature "button jpg" to identify your brochure.

The Signature Venue Book is relevant to your needs and the needs of your service professionals, and the best part is. . . it is at no cost to you, the venue.

Orbit Says, "Oui" to Bernard's of Ridgefield - Making Their Marketing Materials Nothing Short of Delectable

2010-09-12T18:27:00.000-07:00

When the Zagat-rated Bernard's of Ridgefield contacted Orbit to help them convey the exceptional quality of their incomparable French cuisine and the extraordinary dining experience of their elegant country setting nestled in the ever-so-charming and historic town of Ridgefield, CT, we actually considered the old saying, "will work for food." Their glorious reviews, enticing food shots and beautiful setting was enough to make us give up our day job and become sous chefs!

The challenge was to design two postcard mailers on a tight budget both of which had to convey their high standards in fine French cuisine, as well as their three distinctive areas of business - Bernard's restaurant, Sarah's Wine Bar (think bistro feel, fantastic food. . a little night music and a wine selection that rivals Napa Valley in size and scope) and a thriving catering business that spans the New York metropolitan area. It turned out to be an easy task, as we knew they were "Simply the Best" and that quality made telling their story delightful. To say the client was thrilled with the results is an understatement! They have gotten such rave reviews on their marketing pieces they ordered a large scale banner graphic for their trade shows and they have signed up to have us create a Signature Venue Book for them. . and. . they can't stop telling their friends!

"The postcards look amazing. . you are making us look so good!" - Elise Toren, Sarah Bouissou Catering

All "Wired Up" Over Our New Wire By Design Project

2010-06-15T11:48:00.000-07:00

We were excited back in 2003 when Wire By Design called us up to help them create a brand design for their new architectural wire mesh products. . . spanning a web and print platform. Fast forward to 2009 and it's time for a wire mesh makeover. Orbit developed a distinctive design that allows Wire By Design to effectively compete in the archtiectural wire mesh marketplace, appeal to the sensibilities of their main target audience of architects, while maintaining their unique identity. New web design, identity, collateral pieces, trade show booth design, e-news template, product spec sheets, and trade publication ads for print and web allow Wire By Design to convey to an even wider audience. . "Imagine the Possibilities."

Don't Experience A Failure To Communicate - Say "Hello!" To Hello! Marketing™

2010-02-17T10:41:00.000-08:00

In good times, and challenging times, it is sometimes hard for small businesses to pull the trigger on a marketing plan. Sounds time consuming. . expensive. . and scary. Not true! Believe me, it is not genius and it doesn't have to be complex. But, small budget or large, to get the most out of the marketing dollars you spend, you should seek a professional that cares about small business marketing and that can help you craft a simple plan that includes a combination of marketing platforms that are relevant to your business - whether they be new media or traditional.

Just because everyone is Friending on Facebook, Tweeting on Twitter, e-newsletter campaigning and combining a myriad of other media items does not mean they are all relevant to you. . and maybe some of them are, but you don't even know it! That's where planning and process with a professional can help.

Even with all of the new communications tools available, remember, the basic tenets of marketing still apply:
- Create awareness with the right customers
- Encourage them to buy, become repeat customers and refer your brand to others that have the intent to purchase
- Increase the perceived value of your brand
- Make sure you play up your brand's comfort factor

And remember, saying "Goodbye" to your marketing in tight budget times is a sure way to sabotage your business growth. If nobody knows, nobody goes. . and relying on past perceptions does not work in today's marketplace. For, as many people that become lapsed consumers, there are new ones, and you have to grab them. That is why Orbit Creative is always innovating their approach to help small businesses to outsmart, not outspend the competition.

Don't experience a failure to communicate. Ask us about our Hello! Marketing™ program.

Keep Your Business Profile Strong With Brand Staging

2009-12-23T13:30:00.000-08:00

We love the cable TV shows that deal with the subject of "staging" and makeovers. They're great entertainment. Who doesn't like to see a transformation from before to after? Whether it is your home, business, wardrobe, or your career, these "tweaks" are meant to optimize your assets with limited budget outlays creating results that can help lead to success in short time frames, while addressing specific challenges.

Believe it or not, the subjects of the staging/makeovers - house, business, wardrobe, career - represent your brand. And the way they are formed and presented say a lot about you. . and can determine your chances for consideration. . . and success.

Did you ever notice the key element to these makeover/staging successes? Outside help. . from people who are experts in those areas.

That's where we come in. In addition to our work for our larger corporate clients, we help a very critical segment of business - entrepreneurs, small venues, smaller non-profit organizations, retail businesses, and vendors that service other businesses. These smaller entities are passionate about what they do, but may not have the expertise in knowing how to market that passion. In many instances, they haven't even considered a small branding/marketing plan from an outside source, because they thought that was money they could not afford to spend. But it is actually the most important investment anyone in business could make.

Remember this: Your most valuable asset is your brand.

- Do you know who you are?
- Do you know your position in the marketplace or what your position should be?
- Does your current brand identity reflect all that you are and can be?
- Does your brand convey a no-nonsense, yet stylish, approach that is conveyed in a consistent manner across your entire system?
- How do you communicate your brand to your biggest fans (your employees) and on to your customers?
- How do you encourage brand loyalty?

A successful brand is original, authentic and delivers a differentiating brand promise. Defining and creating that is step one.

Step two is marketing that brand. Here are some items to consider:

- Your organization is the brand "Promise Delivery System" - market it.
- You need to have a premise of irresistible value.
- Everything about your brand image should match.
- Promotion has never been more important.
- Perception is reality - people like to be with "winners" and if your brand does not speak to success, people will steer clear.
- If nobody knows. . nobody goes. . have a brand story to tell and share your expertise.
- It's all about relationships - develop them, nurture them, value them - they will turn into your brand advocates.

Let us help you stage your brand so that you can focus on making your business as successful as it can be. Challenging times always offer opportunities. Stay in the game. Stay a contender in the business you are passionate about. Stay true to your mission of success.

Build A Better Relationship By Creating A Conversation And Ditch The Pitch - It's The Key Piece To Your Marketing Puzzle

2009-08-26T14:00:00.000-07:00

If you believe in your business, wouldn't it be better to start a conversation with a potential client/customer, rather than pitch a pitch? It just seems more natural and more interesting. Developing the "30-second elevator pitch" is a great internal exercise that allows you to sum up what makes your business different, but most people cannot describe what they do in 30 seconds, resulting in an awkward attempt at introduction that does not come across as sincere.

These competitve markets demand methodologies that give customers the motivation to make a choice, not just information, and there is nothing better than a conversation to build up a relationship and encourage people to choose you.

When you become the engager of the conversation, people will naturally gravitate towards you and the next thing you know. . BOOM. . you become the LISTENER and before you know it you will know more about what they do, what makes them special and what they need. Your goal has been achieved and your "sell" becomes that much easier because you have naturally found a fit with your product or service offerings that you can extend into another conversation, bringing the business relationship to the next level.

At Orbit Creative, we believe in collaboration and dialogue, which is why we start each client relationship with our Brand Survey tool. This is an in-depth, relevant series of conversational questions that allow us to get to know a potential client better. We commence each project this way and it has proven to provide us with the basis to develop a road map that guides us to a successful journey on any project - large or small.

It's purpose is two-fold: (1) It helps the client engage in some serious self-analysis about where they've been, where they are, and why they are asking us to help them in the future. (2) It helps us to know the client's wants and needs, sets benchmarks and defines the budgetary and timeline goals for the entire project.

The last thing we want is to get to the end of the marketing plan puzzle and find out there's a piece missing, so we encourage each client, who contacts us to work on a project, to participate in this process. It's amazing how much you actually find out about your own business that you never knew!

We know you take your business very seriously. . and we do, too. . which is why we encourage conversations!

ECON101: We Help Non-Profits Look Good On The Web And On A Budget

2009-05-27T12:35:00.000-07:00

We are always looking for ways that we can make our clients maximize their budgets and look great in whatever medium they choose. When this non-profit youth organization, based in southern Florida, came to us with a conservative budget and needed an unlimited page web site with photo slide shows, event calendars, contact forms, and more. . we made it work for them. They couldn't be happier! We put the site together in 3 weeks and for less than the original budget parameters. Take a look and then ask us how we can build one for you! Mighty Chippewas.org

New Logo Mark Enables Music Studio To Hit The High Notes

2009-01-31T14:30:00.000-08:00

You are a well-known and sought after woodwind and piano teacher with many prestigious performances to your credit. You are constantly busy with lessons, recitals, workshops and performances. You realize you are of a caliber that deserves brand recognition, but you have a very small budget and want a professional look and feel that matches the high standards that you set for yourself and your students. That is why Carolyn Englert Music Studio called on Orbit Creative. To make that great first impression on a limited budget, we designed a logo and business card that truly captured Carolyn's musical signature and resonated with perfect pitch.

Ideas Matter. . .That's Why Thomas Edison Was Brilliant

2008-12-29T15:09:00.000-08:00

As we "gear up" for ringing in the new year later tonight, human nature guides us to not only reflect on our past but to look forward, with optimism, towards our future. Sure, 2008 was one heck of a test of our mettle! But, listening to NPR this morning I was given this little tid bit of information: Today marks the anniversary of Thomas Edison's "invention" of the lightbulb in 1879. Well, actually, Edison did not invent the lightbulb, itself. There were many men tinkering with that idea, starting around 1809. But, what Edison did that the others could not was to invent a thermal regulator that made the light sustain itself for longer periods of time. He went on to invent and patent even more unique and life-changing tools in the areas of electricity, printing, telegraphs, photographic film for moving picture machines, screen projection, voting machines -- just to name a few.

That is why we think Thomas Edison is so important in our orbit of creativity. Not just for his inventions, but for his curiosity, inspiration and his drive to constantly strive to be better, invent better and improve upon ideas and inventions that may have been started by others. That is the process of creativity.

When it comes to your BRAND -- what you say, how you say it and how you present the brand image should inspire curiosity and drive clients to ask. . What can you do for me? We work with clients to invent, and reinvent - on budgets small and large - so that they can convey their inspiration for being the best in their area of expertise.

As Thomas Edison says: "My main purpose in life is to make enough money to create even more inventions. . ." So, as we ring in the new year and look forward to 2009, take a moment and visit one of the most interesting sites on the web - How Edison Are You? You will be inspired. .

Fulton Youtheatre Wins Prestigious Award

2008-11-24T17:43:00.000-08:00

"Just wanted to personally thank you and your staff for the lovely work you did for the Fulton Family Theatre programs. They are the nicest materials we've had in a very long time."
- Barry Kornhauser, Director Fulton Youtheatre

We are so very proud of our client, Fulton Theatre, and their Youtheatre program, for receiving high honors in Washington, DC in the form of the 2008 Coming Up Taller award at a ceremony at the White House. It makes us feel so honored to be working with an organization that is making a difference! Congratulations to Barry Kornhauser et al for their tireless dedication to their craft.

Wire By Design - Where Form and Function Blend Beautifully

2008-09-29T07:35:00.000-07:00

When one thinks of wire, you may think of the utilitarian steel that is tough and mechanical in nature. And you wouldn't be wrong. But who would have thought that wire could be. . beautiful? Well, the folks at Wire By Design did and decided to take their concept to the next level by offering their custom wire mesh designs to architects, interior designers and general contractors to implement in a wide range of commercial and private projects.

Their challenge was to create marketing pieces, on a start-up budget, that reflected their unique point of differentiation for this concept and appeal to the design sensibilities of architects and designers. Their original sell sheets did not reflect a high-end design concept that would catch the eye of these prospects. So, they turned to Orbit Creative to design a logomark, tag line - "You create it, we'll make it", branding brochure and web site that could serve as a way to showcase their portfolio of international work projects, as well as some of their custom mesh products.

The results have been nothing short of phenomenal. Not only do their installations range from private residences, hotels and upscale restaurants, to the corporate offices of Electronic Arts, but some very visible public spaces, too, like JFK International and Baltimore Washington airports. It's exciting to have the opportunity to work with small and start-up businesses, such as Wire By Design, that strive to offer new perspectives on old standards, that result in the creation of new businesses that prosper.

Places That Inspire Us On The Web

2008-08-25T12:15:00.000-07:00

We know the web is huge. If we had more than 9 lives, we could never discover the depth of the web. In our creative world, we are always searching for ideas in cultures past and present that inspire us. We discovered these sites to share with you. . .they are totally out of this world with great stuff.

The Very Short List: Looking for a little "mind candy" but you don't have time for lengthy e-newsletters? Subscribe to this. You will learn something every day and you will impress your friends (and relatives!) with your expanding braintrust of information that not everyone knows.

You Want Your MTV. Admit It! MTV used to be great. . when it was really about the music and videos. Well, now's your chance to get your music on. Bookmark this site.

Can't get to the National Archives? Aren't you a bit curious about history? Step into the digital vaults and discover your own National Treasure. And, you can create your own videos and posters from their clips. It's like going to DC without the traffic!

Take A Time-Out To Put Design First

2008-04-28T12:23:00.000-07:00

At Orbit Creative, we have always placed design first in our client projects and for years clients would come to us and say, "We just want an ad. . " or, "Can you just pull a quick sell sheet together for us?" While we certainly want to accommodate all of our clients' requests, we feel very strongly about the design of anything we create and the role it plays in all advertising and marketing. We are relentless about the synergy, personality and identity that must be considered and maintained for optimum brand performance. Design is an essential component in the branding process because:

(1) It is a crowded marketplace and brand differentiation is articulated not only in what the product offers, but how it is presented to its audience.

(2) Design can drive people to purchase.

(3) Innovative design in product deliverables and customer experiences can create brand loyalty.

People in the "know", know that design is where it all begins. Consider Frank Lloyd Wright's Fallingwater, built in 1935, it is still an enduring design masterpiece in every way, visited by millions over the years, that has spawned gift items, books, a cafe and nature trail experiences. Then, there is Michael Graves, the world-famous architect, known for his commercial and residential building designs, who has become a household name by taking his brand of design and translating it into homeware goods sold at Target. Paloma Picasso drew on her famous artistic heritage to design jewelry, becoming a major contributor to the Tiffany brand name. Let's not forget sound design. . essential to successful movie franchises, recording artists and any multi-media project. Design is where the "brand" begins, turning a concept into a reality that attracts customers.

So the next time you are looking for a team to help build your brand, reinvigorate your brand or just develop pieces for a new marketing cycle, look to the group that understands the importance of design. It is where successful and sustainable brands will live in the future.

Helping A New Golf Product Reach The Top Of The Leader Board

2008-02-25T12:38:00.000-08:00

"Great Job. . . Very Classy. You are a pleasure to work with."
- Mark A. Solomon, International Golf Marketing

A rake is a rake is a rake. . right? Not when you have put your heart and soul into developing a sand trap rake that is defined by the surface it leaves behind. That was the whole premise behind the launch of the BunkerBoss sand trap rake. When International Golf Marketing, located in southern Florida, was finally ready to introduce this patented product to the golf course and private golf club community, they knew they needed a unique selling point-of-view and upscale graphic design in their marketing materials so that right out of the box they would be considered in the top three in their vertical market. After all, the rake is an essential tool to any game of golf. The challenge was to market and position it in such a way that benefits the clubs (price point), the players (superior performance) and International Golf Marketing (development of unique co-marketing programs). Orbit Creative exceeded client expectations by delivering an integrated package of materials on time and on budget. Custom designed web site, sell sheets, magazine advertising, logo design, PowerPoint presentations for trade shows and sponsorship opportunities have allowed the BunkerBoss product to define its own opportunities.

The Lounsbury House - An Historic Gem That Sparkles

2008-01-28T14:59:00.000-08:00

When we were contacted by Stephanie Pelletier, Executive Director of the Historic 1896 Lounsbury House at the Ridgefield Community Center, to work on "a few design projects" we were excited and intrigued. We had done our research and we knew that this was a home with a lot of history, a very well respected non-profit organization and a sought after venue for weddings. Our task was to position The Lounsbury House as a Business-to-Business destination. Conveniently located in Fairfield County, CT, it could serve as the perfect setting for a wide range of off-site meetings for many corporations -- large and small -- that are headquartered in that region. Working with a very small budget, we concepted and designed an over- sized postcard mailer that beautifully showcased the property, detailed their important features and could be sent out economically and efficiently. The Lounsbury House is putting themselves on the map in the motion picture business, too, by becoming a sought after location for scouts. The House was recently included in a scene for the new Disney release, "College Road Trip" with Martin Lawrence. We are happy to see The Lounsbury House continue to "make history" with memorable events both off-screen and on.

"As usual -- Orbit Creative has done it again! Fabulous layout options you gave us! We can't wait to go to print."
- Stephanie Pelletier, Executive Director, The Historic 1896 Lounsbury House

Fabulous Fulton Theatre - How To Put The "Show" In Show Business

2007-12-31T16:35:00.000-08:00

"I don't think that it is a coincidence that we are having a banner year and we are working with you." - Tom Kirkpatrick, Director of Marketing & Communications, Fulton Theatre

When we were asked to collaborate with the fine folks at the Fulton Theatre 2 years ago we were not only excited about the prospect of being able to delve into producing some true "Commercial Art", but we were also challenged by the task of selling not just one show, but the promise of an entire seven show season of live theatre before the first curtain even opened.

This was to meet the Fulton's primary goal of selling full season subscriptions followed by a secondary goal of single ticket sales and package ticket plans. Ultimately, to convert a single ticket theatregoer into a season subscriber would be hitting the jackpot.

The results with the 2006-2007 materials were more than we could possibly dream of producing for our client. There is no better marketing relationship than one that allows us the freedom to apply our expertise and create materials that garner the level of excitement that comes from the anticipation of something new and then to have the "product" deliver. The season achieved one record breaker after another from the opening of Grease to the production of Oliver!, which set the record for highest grossing show in Fulton Theatre history to the mid-winter wonderment of Agatha Christie's Mousetrap, which achieved highest grossing straight play in the Theatre's history.

Well, that allowed us the honor to be invited to create the 2007-2008 materials and the winning streak continued. The Fulton was the only theatre to have the rights to a professional production of West Side Story in the U.S. for the 50th anniversary of its Broadway opening. The anticipation was running high and all the stars aligned for a sold out run. With the addition of the artistry and talents of the Lancaster Symphony Orchestra, the production was complete. The fall season continued with Sherlock Holmes - The Final Adventure, which achieved a sales goal of the second highest straight play in Fulton Theatre history. The holiday season brought Fiddler on the Roof, sold out crowds, and a front page story in the New York Times Escapes section. The season continues on with unbelievable success.

We are now starting to craft the 2008-2009 season and we look forward to creating another successful series of original pieces that capture all of the imagination that the live theatre experience delivers at the Fulton.